As you first enter a jewellery store you should be greeted by a welcoming atmosphere in terms of visual quality and a comfortable level of light. As a customer you should feel calm about choosing what to buy and when to do it without feeling any stress. With integrated fiber optics or LED fixtures we can create a stimulating environment and also take the environmental aspect in consideration. LED sticks could easily be hidden nicely in the interior for example. This kind of lighting works perfectly in jewellery shops where the merchandise, displays and shelves are very small.